App Tracking Transparency

  • Posted in: Motion
  • On: 26 April 2021

Apple has done it again with this incredibly well-produced video for their privacy feature on the iPhone. App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.

The visual storytelling is so true to their brand and reminds me of their Apple Design Intention video. No content to shoot, just beautiful storytelling timed perfectly to music.