Craig Jamieson

Summary

Executive creative leader across Brand, Content, Product and Service Design. Builds high-performing teams and the operating rhythm that turns ambiguity into clear direction and consistent delivery. Aligns stakeholders early, sets the quality bar, and creates experience systems that scale across startups, enterprises and agencies.

Expertise

Creative Direction, Experience Design, Design Leadership, Design Systems, Product and Service Design, Facilitation and Workshops, Executive Alignment, Governance and Operating Cadence, Hiring and Capability, Studio Operations

Experience

Advisor

CR-G | Remote

Advise founders and executives on building creative capability, clear roles, and practical operating models
Shape experience-led direction across Product, Brand and Service, with early alignment on priorities and trade-offs
Coach Design leaders, support hiring decisions, and mentor emerging talent
Help teams mature Design practices through standards, reviews, and clear decision-making

Chief Design Officer

MOHARA | United Kingdom

Scaled a globally distributed Design team delivering venture-ready products
Set a clear quality bar and working cadence to improve collaboration across Design, Engineering and Product
Facilitated workshops with founders to shape, test and refine early-stage ideas
Supported teams moving from concept to MVP, with structured handover and delivery practices

Executive Creative Director

Nedbank | South Africa

Elevated Design into a strategic function across a 100+ person team
Established hiring frameworks, capability maps and internal standards to strengthen consistency and craft
Built stakeholder trust through clear direction, governance, and predictable delivery

Creative Director

Standard Bank | South Africa

Designed and launched a gamified banking app for children
Reimagined early financial education through interaction, storytelling and product thinking
Aligned UX, Brand and Technology across teams to deliver an end-to-end experience

Creative Director

Ogilvy | South Africa

Led integrated work across Brand, Digital and Service Experience
Modernised workflows with digital-first creative approaches and clearer cross-team collaboration
Delivered cohesive experience outcomes aligned to business goals and customer needs

Senior Creative Roles

JWT, Black River FC, M&C Saatchi Abel

Directed creative teams across finance, retail, telecoms and FMCG
Led platform launches, rebrands and digital transformation projects
Supported agencies shifting toward modern Design capability, standards and delivery practices

Founder and Executive Creative Director

Digital Monarchy / Digiguru

Ran independent studios delivering websites, campaigns and digital experiences end-to-end
Built client relationships, led delivery, and maintained quality across concept, Design and build
Delivered work that combined strong craft with emerging technology as digital matured