Summary
Creative executive with experience helping companies unify brand, content, product and service design. Builds high-performing teams, aligns creative operations to business strategy, and implements scalable design systems. Trusted by startups, enterprises and agencies to turn ambiguity into structure and deliver measurable outcomes.
Expertise
Creative direction, experience design, design leadership, digital products, brand strategy, integrated campaigns, executive engagement, studio operations
Experience
Advisor
CR—G | Remote | 2018 to Present
- Supports executives in structuring creative teams and aligning design with strategic goals
- Advises on experience-led growth across product, brand and service
- Mentors emerging talent and coaches senior design leaders
- Helps teams define vision, raise standards and scale mature practices
Chief Design Officer
MOHARA | United Kingdom | 2021 to 2024
- Scaled a distributed global team delivering venture-ready digital products
- Established design systems that improved velocity, quality and collaboration
- Ran founder workshops to shape and validate early-stage product ideas
- Enabled startups to move from concept to MVP and corporates to test new ventures
Executive Creative Director
Nedbank | South Africa | 2016 to 2018
- Elevated design into a strategic function across a 100+ person team
- Introduced hiring frameworks, capability maps and internal design standards
- Improved retention, consistency and cross-functional trust through structured leadership
Creative Director
Standard Bank | South Africa | 2015 to 2016
- Led the design and launch of a gamified banking app for children
- Redefined early financial education through interactive storytelling
- Aligned UX, brand and engineering across teams to deliver an end-to-end product experience
Creative Director
Ogilvy | South Africa | 2009 to 2011
- Directed integrated campaigns across brand, digital and service experiences
- Modernised creative workflows through digital-first practices
- Delivered award-winning work that aligned with business objectives
Senior Creative Roles
JWT, Black River FC, M&C Saatchi Abel | 2011 to 2016
- Led creative across financial services, retail, telecoms and FMCG sectors
- Drove platform launches, rebrands and digital transformation initiatives
- Guided legacy agencies in adopting modern creative capabilities
Founder and Executive Creative Director
Digital Monarchy / Digiguru | 2001 to 2012
- Built and ran independent creative studios delivering websites and digital campaigns
- Worked across sectors during the early growth of digital design
- Built projects combining creativity with emerging tech