• Posted in: Design
  • On: 14 August 2020

The problem with most products these days is that they are risk of failure due to the overwhelming amount of features being added to keep up with the Joneses rather than crafting a product that adds value to its users.

Features usually come from a stakeholder within the business and product teams get into an endless churn trying to deliver on these requests, instead of iterating on their core proposition that users want. With each release, instead of validating with the users of the product and making sure it’s the best experience, teams try and either play catch up with competitors or beat them to the punch.

I believe in keeping it simple, but impactful. Which requires a different way of thinking. Listen to the user research, get the most basic features right, craft the experience, increase performance, and most importantly less features.