Pearlfisher partnered with fast-food giant McDonald’s to redesign their global packaging system. The playful new design moves away from prominent on-pack messaging, it brings a sense of joy and ease to the brand through bold graphics.
Given the scale of their target audience around the world, the packaging makes for an expressive, visual system. The graphics are easily identifiable, joyful, and simple, making them recognisable no matter where you are from.
