# Out of beta

_Published on 23 September 2026 at 7:23 pm · Around 4 minutes to read_

The beta badge came off this week.

I have spent most of September rebuilding, rewriting and occasionally arguing with ChatGPT and Claude Code about my own website.

At the start of the month I [wrote about the rebuild itself](/how-we-rebuilt-my-website/), so I won't repeat that here. What interests me now is what the site has become, and the way we have been making it.

ChatGPT has become the place where I pre-prompt the work. I use it to pressure-test an idea, work through the structure, define behaviour and get the brief clear before anything reaches the codebase.

Claude Code then takes that direction into the actual site.

I review what it builds, question the decisions, change the brief, fix the misses and send it back in. Sometimes that cycle happens once. Sometimes Claude and I spend far too long fighting over a navigation menu.

The interesting part is that this doesn't feel much like using a website builder. It feels closer to directing a very fast team.

And the quality of the result still depends on the same things my work has always depended on. Knowing what you are trying to achieve, being able to explain it clearly, recognising when something isn't right and pushing until it is.

Most of those decisions have been made in the browser, on the actual product. Very little has been designed as a presentation of what we might eventually build.

That is much closer to how I like working with teams, founders and organisations too.

The difference between the site at the start of September and the one live now is substantial.

The About page has turned into a much fuller picture of who I am and how I work. There is a dynamic introduction that changes depending on when and how often you visit. My experience, approach, recommendations, teaching, mentoring, speaking and writing now have room to exist as part of the same story.

The navigation has been rethought around the content rather than treated as a list of pages. Recommendations change as you move through them and remember what you have already seen. The Books section has become its own growing library. Motion now has a rhythm, with content arriving as you move through each section instead of everything simply appearing on screen.

There are dozens of smaller details underneath that, some visible and some not.

Then there is the portfolio.

It is a mess.

I have nearly three decades of work sitting behind me and the current version does a poor job of explaining it. Too much is reduced to images and project names when the interesting part is often what was happening around the work. The decisions, the teams, the organisational problems, the systems we changed and what my role actually was.

That needs proper attention.

Digiguru, the chat on the site, is another experiment that isn't behaving the way I want yet.

It misses context. It sometimes answers the wrong question. Occasionally it knows something and then behaves as though it doesn't.

I thought about hiding it.

I decided to leave it there.

If it is visible, I have to keep fixing it. People can use it, I can see where it breaks, and every failure gives me something specific to improve. Hiding it until some imaginary perfect version exists would make my life easier, but probably wouldn't make the product better.

That is also why the beta badge has gone.

The site has reached the point where keeping it behind a qualification felt stranger than putting it properly into the world.

It is doing what I wanted it to do. It represents me better. It gives me a place to experiment. And, perhaps most importantly, the site itself is starting to demonstrate the way I think about design rather than simply describing it.

There is one more thing happening.

After spending this much time changing what sits underneath the identity, I have started looking at the identity itself.

The logo has been getting some attention.

I suspect it won't stop there.

Filed under: [AI](https://craigjamieson.com/category/ai/), [Process](https://craigjamieson.com/category/process/)

[All writing](https://craigjamieson.com/blog/)