Over the past few weeks, I’ve been writing more than usual. If you’ve noticed and wondered why, there’s no single reason. It’s a mix of intent, curiosity, and practicality.
I’ve been creating content online for years across different formats and platforms. Some worked, some didn’t. But lately, LinkedIn has become the place I keep coming back to. And writing articles here, specifically, feels like the best fit for what I want to say and how I want to say it.
Sharing More Than My Portfolio
There’s so much depth to the work I’ve done over the years that doesn’t show up in a case study or portfolio. The kind of thinking that happens in real time, inside conversations, decisions, leadership moments, and the messy parts of building creative work. That’s what I want to share more of.
But it’s not just about the work itself. It’s also about the context around the work, the way I lead, how I think through challenges, the values I bring into creative environments, and how I navigate being part of this industry. The relationships, the influences, the impact of the world around us. That rarely gets captured, yet it shapes everything.
LinkedIn feels like the right place for that. It’s where the industry talks. It’s where recruiters are. It’s where creative leaders, designers, strategists, product heads, and founders are sharing their views, and where it actually feels normal to join in with your own.
I’ve Tried Other Channels
My blog
It makes sense to start here, since writing has always been a core part of how I share ideas, and it’s the one platform I actually own. I’ve written a lot over the years, and while personal blogs don’t get much organic reach these days, I still value it as a space. But it’s not where people are, and it’s not where conversations happen. That’s why my energy has shifted elsewhere.
It’s always been more of a personal space for sharing life moments with friends and family. Given that I have other channels for specific interests, adding another stream of content just for work felt like more effort than it was worth. This format makes more sense for client work or personal projects that might gain a better audience.
TikTok
I experimented with some short-form video content, but I think people enjoy watching women dance more than they want to hear me blabbing on about creativity and design. Building out the visuals, performing, and being on camera doesn’t interest me, and it never really felt like a natural fit.
YouTube
I’ve tried it more than once. Long-form videos, shorts, design rants, personal projects. The effort it takes to create even a simple video – setup, delivery, editing, uploading, thumbnails, metadata – is more than most people realise. And while I don’t mind being on camera for work-related calls or meetings, performing on camera to create content just isn’t something I want to spend time or energy on.
My Attempts on LinkedIn
I’ve played around with different post formats, short updates, opinionated takes, image-based posts, even a few carousels. But they’ve never really gained much traction or felt quite right for how I think and work.
Carousels are the hot format right now, but I’ll be honest, I just don’t have the energy to design and format my ideas in that way. I’m not saying they don’t work. I’m saying it doesn’t work for me. I don’t want to turn every thought into a carefully crafted visual sequence. I want to write things down, explore ideas, and move on.
I also tried video content here. It felt unnatural. Writing feels like I can breathe. Video feels like I have to perform.
Why Articles Make Sense
Articles let me go a bit deeper. They don’t require a design layout or a polished hook or a five-second attention grab. They don’t need music, subtitles, or motion graphics. I can just write.
And because someone has to click in to read an article, I know they’re at least a little curious. That changes the kind of conversation I’m having with the reader. It’s not competing for attention in a feed. It’s sitting down and saying: here’s where I’m at, here’s what I’m thinking, and maybe there’s something in here that’s useful to you too.
That’s what I want from this. Not perfection. Not virality. Just the chance to share thoughts that might help someone else figure something out, or feel seen in their own creative path.
So yes, I’ve been writing a lot lately. Not to become a better writer. Not to go viral. But because it’s one of the few ways I can still show up honestly without overcomplicating things.
If you’re still reading, thanks. And if you’re writing too, I’d love to hear how you’re approaching it, and why you’re choosing the platforms you’re on.