I’m Craig Jamieson.

I help organisations design cohesive experiences that connect every touchpoint. From shaping brand expression and content strategy to crafting intuitive products and services, I focus on creating systems that deliver value for both the business and the customer.

I have led and scaled multidisciplinary design teams, defining processes and standards that drive consistent, high-quality work. My leadership approach balances creative ambition with operational clarity, enabling teams to work confidently and deliver at pace.

I provide creative and design direction that transforms ideas into distinctive, effective experiences. By combining strategic thinking with a strong sense of craft and taste, I help teams explore, prototype, and refine solutions that set a higher standard and deliver lasting impact.

I work alongside leadership teams to align design with business strategy. From advising on experience transformation to guiding capability building, I help organisations unlock the full value of design as a strategic asset.

Advise founders, executives, and senior teams on using design to elevate experiences, strengthen organisations, and build creative capability at scale. Bridge leadership and execution to drive consistent, valuable outcomes across all touchpoints.

Oversaw design function across diverse ventures, from early-stage startups to global brands. Developed in-house design team and elevated creative execution across product, branding and experiential work.

Developed and grew Nedbank’s internal design team and capability, leading internal teams, external agencies, consultancies and freelancers across UX, UI, customer experience and service design, animation, illustration and UX writing. Embedded design thinking into the organisation, raised customer experience standards, and positioned design as a key part of the bank’s transformation strategy.

Defined creative vision and contributed to the operational and design standards of the bank. Delivered the Kidz Banking app, South Africa’s first 3D animated, gamified banking app for children, creating a new digital pathway for financial education through play.

Managed a small team of international creatives, delivering digital and traditional advertising campaigns for major brands. Strengthened regional execution by supporting consistent design and content strategy across markets.

Embedded digital thinking into agency workflows, client strategies and campaign execution. Modernised internal creative practices and repositioned the agency to win and deliver more digitally focused work.

Oversaw digital creative direction across Johannesburg and Cape Town offices, developing digital strategy, elevating creative standards and integrating digital thinking across traditional campaign structures.

Co-founded and ran a boutique digital studio delivering creative strategy, digital production and design services. Worked across business development, creative leadership and client delivery for brands in entertainment, retail and corporate sectors.

Drove the expansion of Ogilvy Johannesburg’s digital capability at a time of critical industry change, helping reposition the agency to meet the growing demand for integrated, digitally-led solutions. Led digital creative teams across major accounts, embedding digital thinking across departments and campaigns while mentoring the next generation of talent through the agency’s Digital Marketing Academy. Delivered large-scale, integrated campaigns for some of South Africa’s most recognised brands, working closely with clients, strategists and production partners to align creativity with business outcomes.

Built and ran an independent digital studio delivering creative direction, design and development services to agencies, entertainment brands and direct clients across South Africa, the United States and Europe. Developed a wide range of digital experiences during a period of rapid internet innovation, spanning branding, animation, Flash development, interactive storytelling and early web platforms. Worked across industries including music, fashion, gaming, health, automotive and retail, developing lasting partnerships with global brands and leading creative agencies.

Provided freelance digital and graphic design services across a range of clients and industries. Built a solid foundation in digital design, animation, and interactive storytelling.