Turning my passion for LEGO into something bigger has been an exciting journey. When I first started growing my LEGO channels in 2023, the dream was simple: get monetised doing something I genuinely enjoy. Although life got in the way and early 2024 brought slow progress, I didn’t give up. In November, I came back stronger with a renewed focus on creating shorts, reels, and TikToks—and it’s been paying off!
Celebrating the Wins
Growth is growth, and I’m proud of the progress I’ve made. My YouTube channel is steadily climbing, and I’m sure I’ll hit 1,000 subscribers soon. On Instagram, I’ve already crossed that milestone, and TikTok is well on its way to 1,000 subs in the next few months. My views are up across all platforms, and I even had a viral TikTok video hit over 800k views!
While I’ve had only one short on YouTube reach over 100k views and Instagram is still playing catch-up, the overall momentum is there. Each milestone proves that this journey is worth it. TikTok may not offer monetisation while I’m in South Africa, but YouTube and Instagram hold plenty of potential, and I’m excited to see where they take me.
The Path to YouTube Monetisation
YouTube’s requirements to monetise are tough: 4,000 watch hours from videos, not shorts. While my shorts have been great for gaining views and subscribers, they don’t contribute to the watch-hour goal. But that’s okay—I see them as a stepping stone. They’ve helped me grow my audience, and now I can focus on converting that growth into long-term success.
A Shift in Strategy
With a clearer understanding of the road ahead, I’ve refined my approach. Shorts, reels, and TikToks are fantastic tools to bring in new subscribers, but the key to unlocking monetisation lies in videos. I’m using shorts to expand my reach and build a community, but videos will be the foundation of my passive income plan.
I’m not discouraged by the watch-hour challenge—it’s motivating me to create better content, experiment with different video ideas, and give my audience more reasons to stay engaged.
What’s Next? Bigger Goals and Bigger Builds
I’m gearing up to create more videos because that’s where the magic happens. Every upload brings me closer to those 4,000 watch hours, and with the growth I’ve already seen, I’m optimistic that 2025 could be my breakthrough year. I believe in the long-term potential of what I’m building. It’s not just about the immediate rewards—it’s about creating something sustainable.
LEGO isn’t just a hobby for me; it’s an investment. If I can keep building, sharing, and growing, I know I’ll see a return on that investment. The joy I get from creating, combined with the excitement of seeing my channels grow, is more than enough to keep me motivated.
Full Steam Ahead
Monetisation isn’t an “if” for me—it’s a “when.” I’ve learned that success is rarely overnight, but with patience, passion, and persistence, it’s within reach. If I can stay consistent and continue sharing content I love, I have no doubt that I’ll hit my goals.
2025 could be the year it all clicks. Here’s to bigger builds, a growing community, and the exciting possibilities ahead.