Blog

My Journey Growing LEGO Channels

Turning my passion for LEGO into something bigger has been an exciting journey. When I first started growing my LEGO channels in 2023, the dream was simple: get monetised doing something I genuinely enjoy. Although life got in the way and early 2024 brought slow progress, I didn’t give up. In November, I came back stronger with a renewed focus on creating shorts, reels, and TikToks—and it’s been paying off!

Celebrating the Wins

Growth is growth, and I’m proud of the progress I’ve made. My YouTube channel is steadily climbing, and I’m sure I’ll hit 1,000 subscribers soon. On Instagram, I’ve already crossed that milestone, and TikTok is well on its way to 1,000 subs in the next few months. My views are up across all platforms, and I even had a viral TikTok video hit over 800k views!

While I’ve had only one short on YouTube reach over 100k views and Instagram is still playing catch-up, the overall momentum is there. Each milestone proves that this journey is worth it. TikTok may not offer monetisation while I’m in South Africa, but YouTube and Instagram hold plenty of potential, and I’m excited to see where they take me.

The Path to YouTube Monetisation

YouTube’s requirements to monetise are tough: 4,000 watch hours from videos, not shorts. While my shorts have been great for gaining views and subscribers, they don’t contribute to the watch-hour goal. But that’s okay—I see them as a stepping stone. They’ve helped me grow my audience, and now I can focus on converting that growth into long-term success.

A Shift in Strategy

With a clearer understanding of the road ahead, I’ve refined my approach. Shorts, reels, and TikToks are fantastic tools to bring in new subscribers, but the key to unlocking monetisation lies in videos. I’m using shorts to expand my reach and build a community, but videos will be the foundation of my passive income plan.

I’m not discouraged by the watch-hour challenge—it’s motivating me to create better content, experiment with different video ideas, and give my audience more reasons to stay engaged.

What’s Next? Bigger Goals and Bigger Builds

I’m gearing up to create more videos because that’s where the magic happens. Every upload brings me closer to those 4,000 watch hours, and with the growth I’ve already seen, I’m optimistic that 2025 could be my breakthrough year. I believe in the long-term potential of what I’m building. It’s not just about the immediate rewards—it’s about creating something sustainable.

LEGO isn’t just a hobby for me; it’s an investment. If I can keep building, sharing, and growing, I know I’ll see a return on that investment. The joy I get from creating, combined with the excitement of seeing my channels grow, is more than enough to keep me motivated.

Full Steam Ahead

Monetisation isn’t an “if” for me—it’s a “when.” I’ve learned that success is rarely overnight, but with patience, passion, and persistence, it’s within reach. If I can stay consistent and continue sharing content I love, I have no doubt that I’ll hit my goals.

2025 could be the year it all clicks. Here’s to bigger builds, a growing community, and the exciting possibilities ahead.

My 2024 Social Media Count

If you look at my follower counts across various social media platforms, you’ll notice they’re relatively modest. This reflects a conscious decision—I simply don’t use these platforms as much as I once did. Here’s where things stand:

YouTube has 344 subscribers, largely due to my inconsistency in creating videos.
X stands at 1,321 followers, but I rarely log in to engage.
Pinterest has 863 followers, though I’ve never implemented a strategy for growth.
Behance shows 87 followers, but I prefer focusing my efforts on my website portfolio.
Instagram has 744 followers, and I only post occasionally, often sharing travel shots like sunsets.
LinkedIn is where I have 6,497 connections and 6,565 followers. This is the one platform I focus on, especially as I’m job hunting, though it hasn’t garnered much attention so far.

Across these platforms, my approach remains casual, with LinkedIn being the only one I actively prioritise due to its potential for professional networking. While I know a more consistent and focused strategy could shift these numbers, for now, I’m comfortable with this quieter approach.

Digital Minimalism

How to stop checking your phone so much, reduce your time scrolling, tapping and tweeting. A few tips on how you can start becoming a Digital Minimalist!

IGTV is failing

I noticed this week that the IGTV button is gone from the apps home screen and when you upload a new video, it prompts you to upload to IGTV.

If TikTok is anything to go by, it’s clear that there is a demand for video, but in what format. Seems people’s ability to consume long-form video has diminished. But then what’s happening with YouTube?

I’m not equipped to give answers, possibly just a theory on what I think is happening.

I believe that short-form video content is something people prefer to consume on their mobile devices. Quick, fast and effortlessly, if not mindless consumption. While content viewed on YouTube is sought out.

If YouTube content is sought after, then why would IGTV fail? My theory is that you watch it on your phone and people don’t generally have the same attention span on the smaller device. I don’t think people are watching longer YouTube videos on their mobile devices either.

I was considering ditching YouTube at the end of last year, but given the poor uptake of the IGTV app, monetization etc, it’s not looking like IGTV is the right solution, even though more video is being consumed over mobile every day.

My new strategy will be to make short-form video content for mobile and long-form content for YouTube where someday I will be able to monetize my channel and hopefully earn an income sharing my wisdom.

Be sure to check out my YouTube channel and Instagram.

Binge Watching Casey Neistat

Casey Neistat

I needed a good binge watch and I was tired of the old series, so I started watching Casey Neistats vlogs again and it’s incredible that while they represented a day in his life, they tell such a timeless story and offer both entertainment and great words of wisdom. I actually never thought I’d enjoy watching youtube videos again, but I’m thoroughly enjoying his daily vlogs.

50 Things 2016

The past year was not all doom and gloom for me and I thought I’d mention a few things I appreciated about 2016 and I hope to continue adding this sort of good stuff into 2017.

  1. Gratitude. I have been practicing giving thanks for the things I do have and I really believe it makes all the difference. I can get lost thinking about all the things I am grateful for.
  2. Cape Town. I moved down in February and returned in August. But still, the Mother City was a special experience and certainly helped shape who I am today.
  3. Secret Sunrise. My favorite thing to do, well maybe my second favorite thing to do in the morning, was getting my groove on with the no danger diary crew in some of the most amazing locations, with some of the coolest people to some of the most gorgeous sunrises I’ve ever seen.
  4. Kidz Banking. Secretly for the past year I was working on a banking app for Standard Bank and launched after I had left the company and not completed as I would have liked, their app was finally released later this year.
  5. Lego Minifigures. I still have not built my lego display, despite my most recent efforts, but I am excited to now have over 500 Minifigures in my collection. Almost 300 of them are from the series, which looks to be growing in early 2017 with the superheroes series being released in January.
  6. Creative Mornings. I was delighted to be asked to talk at Creative Mornings in Cape Town in October on the subject of transparency.
  7. Probiotics. I started drinking kombucha and kefir early in 2016 and what it has done for my body is incredible. Adding live food sources into my body has really helped my anxiety, my digestion and overall well being like nothing I have experienced before.
  8. Dexter. My beautiful boy turned 8 this year and he is turning out to be such a kind, well mannered and gentle human. I love you, my boy.
  9. Surfing. I never got to surf enough to say I can actually surf, but I loved every moment of paddling in the ocean and I have not given up on my dream to learn and surf waves around the globe.
  10. Friends. I have reconnected with old friends, continued with many of the same friends and made many new friends this year. Thank you to each and every one of you for contributing in your own way to my life.
  11. Sacred teacher plants. As I continue to raise my vibration, teacher plants like Ayahuasca and San Pedro have really opened my mind, taught me so much and done much healing.
  12. Road trips. I got to drive up and down to Cape Town, on my own twice this year and while road tripping with friends is great, a little solitude on the road can be equally rewarding.
  13. Romance. I have loved and lost like no other time in my life this past year. To every one of the beautiful people who shared time with me, giving me a chance and sharing yourselves with me, thank you. Guys be a little braver, there are some beauties out there. You know who you are, thank you for the love.
  14. Joburg. I left you and returned, but I came back a better man and given my career opportunities I’m here to stay, so I’m ready to take on the city of gold in all it’s glory in 2017.
  15. Prom walks. Long walks, great talks and the most fantastic views. Nothing beats a good prom walk at the end of the day.
  16. Coconut oil. The say that if you have 99 problems, coconut oil will solve about 80 something of them. Eat it, cook with it, moisturize your skin with it or use it as lubricant, this magic stuff will seriously add value to your life.
  17. Roommates. I got to be roomies with a lovely couple in Cape Town for a couple of months and with a great friend in Joburg and I’ve thoroughly enjoyed living with people, especially when they are so damn cool. Thanks guys.
  18. Yoga hike. Two of my favorite things to do, go on a hike, followed by some yoga made for some of my favorite outings.
  19. Hiker. Some call him Superdawg, others hikey, but the coolest dog on the prom was hikey, the bergie dog I got look after whenever John was out of town, much love little guy.
  20. UFC. Conor McGregor, stole the show. But selling the UFC for 4+ Billion was pretty impressive too.
  21. Nedbank. In-house agencies are the new black, that’s why I am proud to have joined the Nedbank team as their Creative Director in what will be an exciting new opportunity to do some amazing work.
  22. Day Parties. I went to a couple of day parties which was something new for me as I have not been going out as much. They were not huge events, just big enough to have a good time and some sunshine.
  23. Love. I have learned how to love myself, how to give love and receive love. It’s abundant, just like kindness, sprinkle that shit everywhere.
  24. CrossFit. I trained at a new box in Cape Town and really got my technique improved, but I am happy to be training at my original box again at B4C. When I can;t get there, I have built up a home gym that’s great for getting a workout in.
  25. Forest Bathing. Or more commonly known as Shinrin-yoku in Japan is kinda like forest therapy. I have literally soaked up the trees and literally become a tree hugger.
  26. 21 for the 20th time. I turned 41 and I couldn’t feel more alive than I do now. Age really is just a number and being in my 40’s is great.
  27. Table Top Tuesdays. Every Tuesday, weather permitting I got to work with some of my colleagues from Treeshake and their friends on top of Table Mountain.
  28. Friends of Design. I got to give a really great talk to start the term off at this awesome design school. Thanks for the opportunity to share my knowledge.
  29. Farmers Market. My Saturday routine always started with a trip to the Oranjezicht farmers market to eat good food, drink great coffee, enjoy great conversation and take home the best pastries and organic fruit.
  30. Being present. I learned this year how to not focus on the past or worry about the future as much and really just be present. I learned that you only have energy for today, so stop worrying about tomorrow.
  31. Secret Sunset. If dancing at sunrise was not cool enough, we got to enjoy a silent disco on the beach at sunset, which was absolutely epic. After some meditation, we rocked out to thunderstruck along with hundreds of beautiful ladies. Thank you no danger diaries!
  32. Training. I would do yoga in the morning, crossfit in the afternoon, gym in the evenings, throw in a prom walk at sunset and that I generally cycled everywhere during the day. My training was great and I have really shed the Joburg armor and I’m feeling so much more comfortable in my own skin.
  33. Airbrn. I joined a great partnership in a gamification platform for business, which will hopefully launch early this year and I am super excited about.
  34. One meal a day. I generally only eat one cooked meal a day now, snacking in between on kefir and fruit and I feel better fueled than I have been for many years where I was over-eating. Don’t believe the hype in all those meals, eat when you’re hungry, listen to your body.
  35. Netflix. Local Netflix is not as great as international, but it’s still great to chill and their original shows have been pretty impressive.
  36. Simplicity. The ultimate luxury is simplicity. I have purged so much in my life and I have proven that I need little more than what I can fit in my car. Yes, I have a storage locker, but that really just some basic furniture. Keep it simple.
  37. Time. It’s the one thing you are never getting back, but it’s also something that is an art to manage. Time is art, it’s the only true currency. Make it count.
  38. Letting go. If it comes, let it, if it goes, let it. Don’t try and hold onto to anything that does not want to be part of your life or that is taking up time or space.
  39. Hiking. I have gotten to climb mountains, forests, and velt. Being out in nature is one of the best ways I can show mother earth that I appreciate her in all her glory.
  40. Good health. I have not been sick more than a headache once or twice or an upset stomach. Through lots of training, excellent diet and great mental space, I have had the healthiest year of my life.
  41. Design thinking. We have moved out of the pushing pixels around phase of design and gone into using design thinking to really solve problems.
  42. Movies. It’s been a great year on the screen and 2017 looks like there will be even bigger films coming our way.
  43. Less social media. I literally only have facebook and Instagram on my phone now. I occasionally visit twitter and LinkedIn, but I have successfully managed to eliminate all the social media addiction and focus on living my life away from social media.
  44. Podcasts. The best way to not be bothered by traffic, listen to podcasts. There’s just about every topic on earth discussed and there’s something for you. I have really learned so much during the times I’d usually be frustrated driving my car.
  45. eBooks. I literally cannot keep up with all the incredible eBooks released. But it’s simply the easiest way I know to read books I’d never be able to get locally and for a reasonable price … oh and I’m saving trees.
  46. Coffee. I got to drink some of the best cups of coffee and while I will need to kick the addiction, I enjoyed so many great roasts at places like Giovannis, Origin, Bootleggers and my local favorite Seattle.
  47. Fashion. I switched up my wardrobe a bit this past year, found the most comfortable well-cut chinos, stylish sneakers and comfortable sweaters. While summer is all board shorts and slops, winter I arrived a whole bunch cooler. Next, some tailored suits, not because I work at a corporate, but because I want to feel slick and really show up. Besides, I’m tired of dressing casually all the time.
  48. Sunsets. I probably took more photos of sunsets than anything else this past year, the most beautiful part of the end of a day. On the promenade, I literally took one great photo after another and used to struggle to choose which I’d post.
  49. Purpose. I have truly started gravitating towards what I believe to be the purpose of my life, by simply moving towards the things that make me the most excited.
  50. Sharing. I know I don’t have all the answers, but I have learned so much this past year and I feel no greater joy than being able to share with people. Maybe not everyone, but someone can learn from the things you know, nothing could be more generous than sharing your stuff, giving talks, teaching, blogging, mentoring or any other way, please share!

Wishing you all the best for 2017!

LinkedIn username

I have been trying to change my usernames on my social channels from @Digiguru to my name and not been hugely successful. But I tried again today and added a hyphen between my name and to my surprise it was available. I then checked the company page I had recently setup and to my delight, it is also my name with a hyphen between. These are the new LinkedIn usernames for my profile http://linkedin.com/in/craig-jamieson and company http://linkedin.com/company/craig-jamieson

National Freelancers Day

I stumbled upon this hashtag #NationalFreelancersDay on Twitter, which celebrates National Freelancers Day on June 9th (Yip, I’m so ‘merican like that … ) so I thought it’s only appropriate to write something given that while I don’t call myself a freelancer (which has something to do with my distaste for the word ‘free’ for obvious reasons) I am kinda a freelancer.

Permanent employment has simply escaped me and being an entrepreneur feels like it requires me to have more of a business with product, employees etc. While I am certainly always trying to find that next big opportunity, I remain self employed. Its common these days to rather say, what occupies your time and for me I mostly contract, consult, coach, produce and educate independently, which is another way of saying, freelancer.

Happy National Freelancers Day!

While the work I do is most certainly not free, I am feeling generous, so to celebrate National Freelancers Day my thoughts are something like this …

On this, #NationalFreelancersDay, I’m going to write off the debt from those poor clients who were never going to pay me anyway.

@GriddleOctopus

Like my Joburg sunset on Instagram

I have been given a bit of stick about all my ‘annoying’ Cape Town photos I’ve been posting on Instagram, so today there was this lovely shot I posted of the sun ready to burst out from behind a cloud at sunset, but only one person likes the bloody thing.

 

That beautiful sky is not Cape Town, sun is just about to break out from that cloud #joburg #sunset

A photo posted by Craig Jamieson (@craigjamieson) on

//platform.instagram.com/en_US/embeds.js

 

So do me and my sunset photo in Joburg a favour and please go give it a like.

Thanks!