I recently took on a video content challenge inspired by Steven Bartlett, where he encouraged people to create content for 90 days straight. I already create a lot of content, but I realised video was something I had grown uncomfortable with. I thought it would be good for me to get back into it, so I committed to making a video every single day. I am now almost halfway through the challenge, and I have a few insights to share.

I mostly create shorts and reels for YouTube and Instagram. I have shared a couple of those videos on LinkedIn, but not many. There are definitely days I do not want to make a video, but somehow I still manage to get them done. I have not batch produced them, as I find it difficult to make more than one in a day. Between coming up with the idea, writing a script, presenting it, editing, and posting, it is simply too much. Most of the time I think of something on the spot, sometimes out of desperation not to fail the challenge. I write down my thoughts, speak to the camera, edit, and post.

The quality has been a little more consistent over time, but not necessarily better. The format is still me talking to the camera, head and shoulders, in black and white with my branding and captions. On Instagram, views are relatively steady. On YouTube, results are more inconsistent. I do not have a consistent posting time, but I have managed to publish something almost every day. The content has not performed noticeably better on LinkedIn, and the topics are admittedly quite random, depending on what I think of that day.

I still create for LinkedIn in the form of articles and posts, and I try to comment on other people’s content regularly to keep showing up. But I have found it increasingly difficult to do both. I tend to work best when I am focused on one creative output at a time. Right now, that focus has shifted to video. Even though the videos are only a few seconds long, I still put thought into crafting the best narrative I can deliver, which makes it harder for me to write here in longer form. Writing posts has never felt very natural for me either, as I dislike having to force content into a specific format of short sentences and lists.

Looking ahead, I do want to continue writing on LinkedIn. That probably means moving away from daily videos and instead producing one longer video each week, supported by a few shorter cuts from the same material. The rest of the time, I want to use here for writing and sharing more considered thoughts. I am not sure how well long form video will perform on LinkedIn, so I will have to see whether it is worth the investment.

The one thing I can say with certainty is that this challenge has given me back the confidence to talk on video again. I am not great, just an ordinary person who is often awkward in front of the camera, but I am getting less tongue tied each day. That feels like a win on its own.

I will share a full update when I reach the end of the 90 days. For now, this is where I am with my video content journey.