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AI writing tools

As a designer who recognises the power of the written word, I’ve always believed that writing is an essential skill for crafting thoughts and communicating effectively. In recent years, the emergence of AI writing assistants has caught my attention, promising to enhance our ability to express ideas and streamline the writing process. Intrigued by these developments, I decided to explore how these tools might benefit someone like me – a design professional who enjoys writing but isn’t a full-time writer.

My journey through the AI writing landscape led me to experiment with various tools, primarily ChatGPT and Claude, with brief encounters with Grok and Perplexity AI. In this post, I’ll share my experiences and insights as a designer venturing into the world of AI-assisted writing.

Whether you’re a fellow designer looking to improve your writing skills, a professional in any field aiming to communicate more effectively, or simply someone curious about the intersection of AI and writing, join me as we explore the potential and limitations of these fascinating tools.

The AI Writing Landscape

As a designer venturing into the world of AI-assisted writing, I encountered a variety of tools, each with its own strengths and peculiarities:

ChatGPT: The Jack-of-All-Trades

ChatGPT quickly became my go-to tool for a wide range of tasks. Its versatility impressed me, handling everything from writing assistance to search queries and even coding help. While not specialised for any particular task, its broad capabilities made it a useful all-rounder in my toolkit.

Claude: The Focused Writing Companion

Claude stood out as a more focused writing assistant. From the moment I started using it, I found its responses to be well-structured and tailored to writing tasks. While I haven’t explored its full capabilities, such as coding, its prowess in writing assistance was immediately apparent.

Grok: The Social Media Specialist

My brief encounter with Grok revealed its specialisation in social media content, particularly for crafting tweets. While its cheeky personality was amusing, its narrow focus made it less suitable for my broader writing needs.

Perplexity AI: More Search Engine Than Writing Assistant

Perplexity AI left me somewhat underwhelmed. It seemed to function more as an enhanced search engine rather than a true writing assistant. While potentially useful for research, it didn’t quite fit into my writing workflow as I had hoped.

This landscape of AI writing tools, each with its unique features and focus areas, set the stage for my exploration into how artificial intelligence could augment my writing process as a design professional.

My Experience with ChatGPT

As a designer who values clear communication, I found ChatGPT to be an intriguing tool that quickly became an integral part of my workflow. Here’s a breakdown of my experience:

Versatility in Tasks

ChatGPT’s ability to handle a wide range of tasks impressed me. I used it for:

  • Writing: From brainstorming ideas to refining drafts, ChatGPT proved to be a capable writing assistant.
  • Search: While not a replacement for traditional search engines, it often provided quick, summarised information on various topics.
  • Coding: Although not my primary use, I experimented with getting coding help, which was surprisingly effective for basic queries.

Strengths

  • Adaptability: ChatGPT easily switched between different types of tasks and writing styles.
  • Contextual Understanding: It often grasped the nuances of my queries, providing relevant responses.
  • Idea Generation: When facing writer’s block, ChatGPT offered fresh perspectives and ideas.

Weaknesses

  • Occasional Inaccuracies: While generally reliable, I learned to fact-check important information.
  • Lack of Specialisation: For design-specific writing tasks, I sometimes found its knowledge limited.
  • Potential for Overreliance: I had to remind myself to maintain my own voice and critical thinking.

Notable Experiences

One particularly impactful experience with ChatGPT involved using it to navigate a challenging workplace communication scenario. After receiving a 360-degree review, I found myself struggling to formulate a response that was both professional and genuine, without coming across as defensive.

In this situation, I turned to ChatGPT for assistance. The AI helped me structure my thoughts and craft a response that was clear, professional, and focused on constructive engagement. While the initial output was somewhat impersonal, it provided an excellent foundation for my response.

I then personalised the message, infusing it with my own voice and specific contextual details. This process allowed me to:

  1. Address the feedback objectively
  2. Communicate my thoughts effectively
  3. Maintain a professional tone in a potentially emotional situation

The final step involved sharing this refined response with my team via our company’s communication platform. This experience highlighted how AI can be a valuable tool in navigating complex workplace interactions, especially when dealing with feedback systems or communication practices that one might find challenging.

Ultimately, this use of ChatGPT demonstrated its potential as a communication aid, helping to bridge the gap between our internal thoughts and professional expression. It underscored the importance of using AI as a starting point, while still relying on our own judgment to ensure the final communication authentically represents our voice and perspective.

Discovering Claude

After my experience with ChatGPT, I was curious to explore other AI writing assistants. This led me to Claude, an AI that quickly impressed me with its focused approach to writing tasks.

First Impressions

From the moment I began interacting with Claude, I noticed a distinct difference in its approach:

  • Clarity: Claude’s responses were consistently well-structured and easy to follow.
  • Focus: Unlike the jack-of-all-trades nature of ChatGPT, Claude seemed more specialised in writing assistance.
  • Professionalism: The tone and style of Claude’s outputs felt more formal and polished.

Strengths in Writing Tasks

As I used Claude more extensively for writing, several strengths became apparent:

  1. Coherent Long-form Content: Claude excelled at maintaining consistency and logical flow in longer pieces of writing.
  2. Adaptability to Writing Styles: It showed a remarkable ability to adjust its tone and style based on the context I provided.
  3. Detailed Explanations: When asked, Claude provided thorough explanations of complex topics, which was particularly useful for technical writing related to design concepts.

Comparison with ChatGPT for Writing

While both tools proved valuable, I noticed some key differences:

  • Specificity: Claude tended to provide more focused and detailed responses to writing prompts.
  • Tone Control: I found it easier to guide Claude towards the exact tone and style I was aiming for in my writing.
  • Consistency: In longer writing tasks, Claude seemed to maintain context and consistency more reliably.

However, ChatGPT still held an edge in versatility, especially for quick, varied tasks beyond pure writing.

Integration into My Writing Process

As a designer who often needs to articulate complex ideas, I found Claude to be an excellent tool for:

  • Drafting project proposals
  • Crafting detailed design rationales
  • Refining and polishing my blog posts

Claude’s assistance allowed me to focus more on the core ideas and creative aspects of my writing, while it helped refine the language and structure.

Overall, discovering Claude expanded my understanding of how different AI writing assistants can serve various needs in my professional writing tasks. It reinforced the idea that choosing the right tool for the specific writing task at hand can significantly enhance productivity and output quality.

Other AI Writing Tools

While ChatGPT and Claude became my primary AI writing assistants, I also briefly explored two other tools: Grok and Perplexity AI. These experiences, though limited, provided additional perspective on the diverse landscape of AI writing assistance.

Grok: Specialised for Social Media Content

Grok stood out for its unique approach:

  • Focus: Primarily designed for crafting social media content, especially tweets.
  • Personality: Notable for its cheeky and informal tone.
  • Limited Utility: While entertaining, its specialised nature made it less suitable for my broader writing needs as a designer.

My experience with Grok highlighted the existence of niche AI tools tailored for specific types of writing. While not particularly useful for my professional writing tasks, it demonstrated the potential for AI to assist in crafting engaging social media content.

Perplexity AI: More Search Engine Than Writing Assistant

My brief encounter with Perplexity AI left me with mixed impressions:

  • Functionality: It functioned more as an enhanced search engine rather than a traditional writing assistant.
  • Information Retrieval: Potentially useful for research and gathering information quickly.
  • Writing Limitations: Less effective for direct writing assistance compared to ChatGPT or Claude.

While Perplexity AI didn’t fit seamlessly into my writing workflow, it showcased the potential for AI to bridge the gap between information gathering and content creation. For writers who frequently need to incorporate research into their work, tools like this could prove valuable.

Reflection on Tool Diversity

Experimenting with these additional tools reinforced the importance of choosing the right AI assistant for specific tasks. It also highlighted the rapid evolution and diversification of AI writing tools, suggesting that the future may bring even more specialised and refined options for writers and content creators.

Choosing the Right AI Writing Assistant

After exploring various AI writing tools, I’ve gained insights into selecting the most appropriate assistant for different writing tasks. Here are some factors to consider and recommendations based on my experience as a designer who writes:

Factors to Consider

  1. Task Type:
  • General writing and ideation: ChatGPT excels here due to its versatility.
  • Focused, long-form content: Claude’s consistency makes it ideal for this.
  • Social media content: Specialised tools like Grok might be worth exploring.
  • Research-heavy writing: Consider tools like Perplexity AI for information gathering.
  1. Writing Style:
  • Formal business writing: Claude’s professional tone is well-suited for this.
  • Conversational or varied styles: ChatGPT’s adaptability shines in these scenarios.
  1. Complexity of Task:
  • Simple, quick tasks: ChatGPT’s broad capabilities work well here.
  • Complex, nuanced writing: Claude’s focus and consistency can be beneficial.
  1. Integration with Workflow:
  • Consider how easily the tool fits into your existing writing process.
  • Look for features like document editing, collaboration, or export options.
  1. Learning Curve:
  • Some tools may require more time to master than others.
  • Consider your willingness to invest time in learning a new system.

When to Use Each Tool

Based on my experience, here’s a quick guide on when to use each tool:

  • ChatGPT:
  • Brainstorming sessions
  • Varied writing tasks in a single session
  • Quick drafts or outlines
  • Claude:
  • Crafting polished, professional documents
  • Long-form content requiring consistent tone and structure
  • Detailed technical or design-related writing
  • Grok (or similar tools):
  • Creating engaging social media content
  • When a more casual or playful tone is appropriate
  • Perplexity AI (or similar tools):
  • Initial research phases of writing projects
  • Fact-checking or gathering quick information

Final Thoughts

Remember, AI writing assistants are tools to enhance your writing process, not replace your unique voice and expertise. The best choice often depends on your specific needs, writing style, and the nature of your project.

As AI technology rapidly evolves, it’s worth periodically reassessing the available tools and how they fit into your workflow. Stay open to experimenting with new AI assistants, but always maintain a critical eye and ensure the final output aligns with your professional standards and personal style.

Conclusion

My journey through the world of AI writing assistants has been both enlightening and transformative. As a designer who values effective communication, I’ve found these tools to be invaluable allies in articulating complex ideas, streamlining my writing process, and even navigating challenging professional communications.

ChatGPT’s versatility, Claude’s focused approach, and even the specialised nature of tools like Grok have all contributed to a more nuanced understanding of how AI can augment our writing capabilities. However, it’s crucial to remember that these are tools to enhance our skills, not replace our unique perspectives and creativity.

For fellow designers and professionals looking to improve their writing, I encourage you to explore these AI assistants. Experiment with different tools, find what works best for your specific needs, and don’t be afraid to integrate them into your workflow. But always maintain your critical thinking and ensure that your final output truly reflects your voice and expertise.

As AI continues to evolve, I’m excited to see how these tools will further develop and what new possibilities they might unlock for writers across all fields. The future of writing is undoubtedly being shaped by AI, but it’s up to us to harness these tools responsibly and creatively.

In the end, the goal is not just to write more efficiently, but to communicate more effectively. With AI as our assistant, we can focus more on the ideas we want to convey and the impact we want to make, pushing the boundaries of our creative and professional expression.

I’ve started vlogging

I’ve started a YouTube channel and have been making these little videos. I guess they’re vlogs. I’m learning as I go. I’ve really made a lot of mistakes, but it’s a lot of fun and challenging me. I needed a new project, something out of my comfort zone and creating content in this way seemed right. I have built enough portfolio sites, my first portfolio was done back in 2000 and I’d written my first blog post by 2004, which I’m also tired of doing. Social networks mostly bore me, so becoming a YouTuber seems like a thing to do, well I guess try.

The hardest part for me is capturing footage to tell my story. I’m not one for sticking to a script, so I’d likely not do very well thought out posts and have the level of storytelling like Casey Neistat, the cinematography of Peter McKinnon and I certainly don’t have the adventures of Fun for Louis. Still, I’m much more of a creative thinker, a design leader and I’m me, which if I look back on my time on this planet, I’ve always managed to attract an interesting bunch of people around me. So let us see where this goes.

I’ll likely not blog often, if at all, but I have no intention of pulling this site down anytime soon. However your support is most welcome and I’d appreciate it if you would subscribe, like, share and leave a comment.

My YouTube Channel

Stay cool!

2017 Site Maintenance

It’s been ages since I blogged properly, but I have every intention of sharing loads more with you all. I have started doing some site maintenance. Currently, I’m playing with adding some gradients to all the pages and posts and also putting my blog at the forefront rather than my work, as I’ve just not got much content to show there, as well as how I share my posts across social channels. I have had a super 2017 and look forward to doing a recap over the next few days and sharing everything I have been doing. So thanks for understanding, and please check back soon for some updates to the site and a recap of the past year.

Freelancing Creative Director Failure

My career has never been the norm, not by any standards. I did not get a matric, I dropped out of college, I was self-educated in design, computers, development etc and instead of joining an agency, I started freelancing from day one. But eventually I joined an agency and was quickly hired as a Creative Director and did a descent job of leading the digital charge within the Ad industry. But it was never smooth sailing and I have had to resort to freelancing again, with very little success. Now if I had the answers, I would at least have a fighting chance of understanding why after 10 years of successfully freelancing, I was suddenly unable to. So I have a whole lot of assumptions as to why, freelancing as a Creative Director is doomed to fail.

Before I start explaining, I want to apologies for the mixed use of CD and Creative Director, I simply felt it made sense to use one or the other as I typed it. It’s how I roll … deal with it.

Networking

Any good freelancer will tell you that one of the must have things you need to go it alone, is a pretty strong network. Well I have been a CD is some of the most respected agencies in the country, if not the world. I have successfully worked on many campaigns for multiple brands and formed relationships not only with my colleagues, but the clients too. I don;t mind saying I contacted everyone I felt comfortable enough to reach out to, but with very few people able to offer much more than encouragement. Which leads me to wonder, why that is.

Expensive

My first thought is that people may think I’m an asshole, it’s possible, but I can’t control what people think of me and I try not let that get me down, besides that would make a lot of people pretty two-faced, cause I generally feel pretty liked. So my next thought has to be that people assume I am too expensive. Truth is, I probably am too expensive. While I would not dare charge the rates an agency does, I do believe given my experience, I am worth a descent wage. Even if I wanted to work for less, I’d also have to be responsible and charge the type of money, I am used to earning, or what am I doing this for. I can;t exactly be a homeless CD, it just doesn’t work like that. Any CD would understand what I’m saying, firstly we don’t earn as much money as people think, we gave up getting rich a long time ago when we chose creativity as the main focus of our career, by joining the creative leadership team at an agency. It was a very conscious decision. The hope being that maybe one day we might be promoted into a higher earning position, get profit share or some day get our name on the door. The industry is pretty good at coming up with reasons not to give you the annual 5 – 8% increase agency folk might get, there is no pay for overtime and a world cup period where festive bonus cheques comes once in a lifetime, at least it did for me. But still, I believe I charge a fair rate, so much so that the number I had in my head is actually less than I earned, before I joined an agency.

Skills

You’re the big cheese, you direct creative, so your skills are probably a little rusty. Now I’ll explain this in detail next, but to be clear, you cannot freelance as a creative director, you are a creative director freelancing in digital. So it means you have to do the work, the teams you used to manage did. You have to design, develop, art direct, write and so on. And truth be told, there’s a lot of CD’s I know who were never very good at doing any of those things before taking on the CD role, they were good at brown-nosing the man who hired them over Friday drinks. But that’s not me, as I said, I successfully freelanced for a decade prior to becoming a CD, and given that I was self-taught, I made it a habit to constantly keep learning, so despite being a CD by day, I used to study at night. I admit my confidence in this area, was not as high as I would like, but that’s only due to the high standards I aspire to for myself. I was always a believer, that I need to know as much as anyone I manage, so I can make informed decisions. I am also quite a geek, and wanted to stay up to date and engage with colleagues in my industry who were doing big things, away from managing talent within agencies.

Director

The creative part of what I do, combined with the skills I have, means I’m pretty much covered. It’s the director part that I debate, even if it’s only with myself. Good CD’s lead by doing, they have the respect of their teams cause they lead from the front, but another important thing is relationships of mutual respect. If you think it’s easy to walk into an agency and actually freelance as a CD, let me tell you, it’s tough work. Creatives in agencies have mis-guided egos, so trust me, being told to lead a team is challenging. A CD is supposed to direct creatives, and depending on the agency, be responsible for not just the teams, but the direction creativity goes within the agency, but if you’re only a temporary resource, it’s not likely you will factor into the operational or drive the vision. It has been my experience that other than being a contractor, you are rarely ever asked the CD at an agency. Often I have been asked to help with campaigns etc, but I tend to fill the role of an art director or designer. Positions on a freelance level that are not a whole lot of fun for someone who has been leading creative teams for the better part of 7 years.

Conclusion

Freelancing is supposed to be about working for yourself, choosing when, how and what you work on. Waking up late, going to bed later. Sure there’s a bunch of challenges associated with that, but for a long time I did it, producing some amazing work, that spans a client base and a network across the globe. But then things were simpler, I had no education, so I earned enough money to pay the few bills I had, but it provided me the opportunity to free up my time to learn more, usually by playing. However now, as I furiously head towards my 40’s and I’m responsible for more than just myself, but now a 6-year-old kid and some poor financial decisions, I can no longer earn what I need to be a freelancer, yet alone a freelance Creative Director. I don’t know that I have explored this in it’s entirety, so perhaps there will be a follow up post and it might only be a play on words or my own understanding of responsibility, but you might be an art director, a designer or even a contracting creative director, but you will never be a freelancing Creative Director, it simply makes no sense and you are setting yourself up to fail.

10 Years Ago

It’s funny to think that 10 years ago, I was actively blogging on this domain for over a year, writing badly, covering things I discovered online and of course some random thoughts. I was going through captured pages of my site on the Internet Archive Wayback Machine.

I’m on the verge of significantly changing the course of my career and oddly I predict I’ll be blogging a lot more than I will be updating the work in my portfolio. It seems the learnings I have will be more meaningful than the creative opportunities I have had. I do look forward to sharing, and hope that I will improve my writing as it becomes my new outlet for creative expression. I’m not sure yet whether it means a re-design of this site, but I am thinking a focus on my posts should take preference to my portfolio, so lets make that more easily accessible to visitors.

A big thanks to everyone who has visited the site over the past 10+ years, I know I have a very little voice in the grander scheme of things, but hopefully I have had something to contribute to you all out there. Heres to another 10 years!

Writing badly

I’m someone who only really blogs on occasion, truth is I write up a lot of posts quite regularly, but theres only a few that I ever really post publicly. I’m human, I get shy, I have self doubt and most of the time, I just don;t know how to get the words out of my head. So I publish my words occasionally even though I know, I write really badly. But I have read time and time again, it’s better to write badly, than not at all.