There are a few companies I wouldn’t mind working for. Some because they’re innovative, some out of curiosity, and others because I use them regularly and know I could help make them better. I admire the craft, the clarity, and the culture some have built. They’re real places where I believe I could add real value. My career has taught me that the best opportunities often come from unexpected places. Every role sharpens your instincts, strengthens your systems thinking and makes you a better designer.
Lego
Anyone who knows me knows I build Lego. I don’t want to be a set designer or a master builder, that’s my hobby. What I’d love to do is help elevate their digital experience. From the website to in-store journeys, there’s room to build more cohesion and consistency. With the right structure and creative leadership, their experience could feel as satisfying and smart as the product itself.
Grab
When I lived in Thailand, Grab became my go-to for everything. Rides, food, groceries, cleaning, you name it. It’s probably the most-used app I’ve ever had. The core product is powerful, but the experience can feel disjointed. I’d focus on bringing unity across services, sharpening the flow, and simplifying support. It’s a product I respect and use, and one I know I could make even better.
Amazon
Most of my experiences with Amazon have been difficult. I still can’t access my account, and the interface is hard to navigate. I use it often in design audits as an example of how inconsistency adds up over time. That’s exactly why I’d love to work there. I’d bring leadership, structure and clarity to a platform that millions rely on. This one is all about the challenge.
Apple
I use the ecosystem every day and it works the way I work. It supports, syncs and connects without friction. I also admire their willingness to take risks and stay the course. Their design team is one of the few that still moves with purpose. I’d love to be part of that environment and contribute to the next wave of experiences inside a system that values both restraint and innovation.
Porsche
I’ve grown to really appreciate Porsche. Not just for the product, but the precision of the brand. From language to visuals to touchpoints, everything feels thought through. That kind of consistency doesn’t happen by accident. I’d be proud to help maintain and extend that strength across digital products and future-facing platforms.
Red Bull
I don’t drink energy drinks, but I love what Red Bull has built. The strategy, the brand worlds, the culture around it, it’s an incredible ecosystem. The content, placement and community are on a different level. I’d love to build experiences that bring those stories to life digitally, with the same energy and originality they bring to everything else.
Liquid Death
It’s just water, but the way they’ve branded and built around it is clever. The tone, the packaging and the attitude all cut through. It’s not my typical style, but I respect how clear and bold they are. I’d like to help them grow without losing that edge.
Revolut, Wise, Monzo
These fintech platforms are part of my daily life. I use Wise the most, Monzo is polished and easy to use, but Revolut stands out in terms of potential. Their growth is impressive and their features are genuinely useful, but the experience could be sharper. I’d bring clarity, consistency and structure to help any of them move faster and more confidently. It’s a space I know well, and where I could contribute from day one.
Teenage Engineering
Their products make you feel something. The aesthetic is strong, the thinking is clear, and the connection between form and function is rare. They remind me of what Dieter Rams might be building today. I’d love to contribute to shaping the next digital layer of their ecosystem. Products like these deserve experiences that feel as considered as the design itself.
Formula 1
I’ve always liked the racing, but it’s the data, overlays and live interaction that I find fascinating. The way they present complex information clearly, and bring it into the broadcast experience, is world class. As F1 evolves into more than a sport, I see massive opportunity to contribute to the lifestyle, media and technology experiences around it.
A24
Everything they release feels crafted. The films are distinctive, bold and filled with creative details. I’d love to build immersive digital experiences around their sci-fi and genre pieces. Interfaces that fit the world, not just the film. There’s huge opportunity to create something original and meaningful in this space.
LV
Luxury is expanding its audience. Brands like Louis Vuitton are showing up in culture, sport and tech, not just fashion. The physical side is refined, but the digital side still has room to grow. I’d love to help elevate that. Something that feels like Moleskins Timepage, useful, elegant, clear. That level of product design is where I’d add value.
Tesla and SpaceX
I’d work on any of Elon’s companies, including X. The challenges are clear and I have ideas. I’ve already prototyped voice interfaces for Tesla, and know someone working on the rocket UI for SpaceX. These are spaces where traditional interface thinking doesn’t apply. That excites me. I’d give everything to help shape these experiences, because they’re not about browsers or phones, they’re about future interaction.
Gymshark
I train every day, and I respect how Gymshark built their brand from the ground up. I don’t wear their gear, but I know their story, and I admire their approach. The connection with athletes like CBUM is strong, and their community is massive. I’d love to help shape the digital tools and platforms that connect it all.
Dyson
Whether people love or challenge their products, I admire how design-led the company is. Dyson solves real-world problems across hardware, health and home, and does it with ambition. I’d move to Singapore if I had to, but the UK base also appeals to me. I’d bring creative leadership, system thinking and experience design to a company that experiments with purpose.
There are a few agencies I’d be happy to work with too, but that’s a conversation for another time. I’m not trying to build my own thing. I want to lead a creative team inside a company. That’s where I do my best work.
Which company would you want to work for?