About

Over 20 years design experience.

I’ve run my own independent studios, led creative teams within iconic ad agencies – locally and abroad, and shifted my focus from agency to in-house design teams, most recently as the Executive Creative Director at Nedbank.

Currently, I’ve relocated to London where I am working as the Chief Design Officer at MOHARA, a product venture agency.

When tackling design problems, my approach is to take a more holistic view to consider the overall system, think about the long-term design direction, break problems down into smaller parts, exhaustively explore options, prototype, and validate hypotheses through testing and data.

If you want free mentorship, then book on ADPList with me or 1-on-1 Design Coaching, book a session now!

Download my CV, view a selection of my work, and get in touch if you have an opportunity you’d like to discuss.

I also enjoy sharing my knowledge through my YouTube channel, Instagram stories, blog, speaking engagements, and as a Treeshake expert.