Championing digital to extend a small agencys creative reach.
As Digital Champion I helped a bold creative shop translate strong ideas into screen based expressions, shaping work for web, mobile, and social without compromising the distinctive voice that defined the agencys best output.
Overview
Title:
Digital Champion
Location:
South Africa
Years:
2013 – 2014
Type:
Agency
Industry:
Advertising
Extending Ideas Into Digital
Campaigns often began in traditional formats. I worked with teams to turn those ideas into online pieces that carried the same tone and clarity, creating simple interactions and moments that extended visibility without shifting the original intent.
Supporting Fast Creative Thinking
The culture relied on instinct and momentum. I introduced digital possibilities directly into concept development so expansion felt natural, allowing teams to think beyond the first execution while maintaining the speed they were known for.
Helping Work Reach Audiences
I shaped executions suited to the environments where people were active, ensuring ideas appeared in relevant touchpoints. These simple but meaningful extensions helped campaigns feel present in daily digital use rather than limited to one channel.
Creating a Broader Presence
The agency retained its attitude while showing up across more screens. Clients gained wider reach through work that felt authentic, immediate, and aligned with the spirit of the concepts that originally defined the shops reputation.