Directing digital work for Asia Pacific clients from a Hong Kong hub.
As Creative Director I led digital and integrated assignments anchored by Nikon, guiding platform development and shaping execution for additional clients that required strong, reliable delivery across multiple markets.
Overview
Title:
Creative Director
Location:
Hong Kong
Years:
2014 – 2015
Type:
Agency
Industry:
Advertising
Defining a Modern Presence
I led the creation of a responsive site balancing product detail with inspiration. The experience supported enthusiasts and casual users through clear structure and intuitive flows, giving markets a strong foundation to communicate Nikons offering effectively.
Creating a Practical Style Guide
We built a reference capturing layout, behaviour, and content patterns that teams across regions could apply with consistency. This resource protected quality, reduced interpretation gaps, and made updates easier for markets with varied capabilities.
Applying the Approach to Other Briefs
The methods refined on Nikon informed additional accounts, helping produce digital expressions that could adapt across regions without losing coherence. This ensured work remained steady even when interpreted by teams with different local conditions.
A selection of projects
I worked on at JWT
Nikon
Focused Across Every Frame
A responsive regional platform supported by a living style guide that brought clarity, consistency, and scalability to Nikon Asia.
Puma
Ignite Your Run Online
Designing the Ignite running campaign by turning user routes into the Puma cat logo, creating a distinctive digital brand moment.
HSBC
Scaling Banking Everywhere You Are
Improving HSBCs regional digital presence with a responsive website, refined user journeys, and cohesive social content.
