Shaping a clear vision for a next generation kids banking platform.
As Creative Director I defined a cohesive creative direction for a youth concept, turning an ambitious idea into a structured proposition that multiple specialist partners could build toward without losing intent or producing fragmented outputs.
Overview
Title:
Creative Director
Location:
South Africa
Years:
2015 – 2016
Type:
In-House
Industry:
Financial Services
Creating an Engaging Concept
The goal was to give children a first relationship with money that felt playful and relevant. I shaped a world based on exploration, simple challenges, and warm guidance so learning became part of natural interaction rather than a set of forced lessons.
Connecting Independent Workstreams
Specialist partners were each building part of the experience without a shared framework. I understood their plans and defined how contributions connected from a childs perspective, ensuring outputs supported the same vision rather than drifting apart.
Directing the Feel and Flow
I outlined how young users moved through the world, what emotions interactions should evoke, and how features related to the overall journey. This clarity provided momentum, allowing teams to progress confidently and avoid producing disconnected moments.
Kidz Banking
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