I led Nedbank’s digital transformation as Executive Creative Director, redefining their customer experience and modernising their brand.
Client:
Nedbank
Location:
South Africa
Industry:
Financial Services
Company:
Nedbank
Title:
Executive Creative Director
Year:
2016 – 2018
Responsibilities:
Design Direction, Executive Leadership, UX & UI, Digital Strategy, Team Management, Design Ops, Branding
Nedbank is a top South African financial institution, aiming to enhance its digital presence and become more customer-centric.
![](https://craigjamieson.com/wp-content/uploads/2024/08/nedbank-macbook-900x557.png)
The challenge was consolidating various platforms, launching a new app, and refreshing the brand to align with its new market position.
We consolidated all platforms into one centralised website, providing users with seamless access to all banking services.
I unified all Nedbank’s platforms into one cohesive digital ecosystem, streamlining user experiences and making banking more accessible.
The new mobile app provided a user-friendly interface, integrating multiple banking services to help customers manage their finances more efficiently.
The brand was refreshed with a new visual identity, applied consistently across all platforms, reinforcing Nedbank’s innovative and customer-centric approach.
We created a digital ecosystem for both external customers and internal teams, improving operational efficiency and aligning processes.
We developed a design system with reusable components, creating consistency across all digital products and boosting team efficiency.
![](https://craigjamieson.com/wp-content/uploads/2024/08/nedbank-design-system-craig-jamieson-transparent.gif)
My leadership involved working across every department, ensuring that all digital products were aligned with the bank’s new brand and customer-first approach.
Through our work, we significantly enhanced the customer experience, improving satisfaction, engagement, and ease of use across all digital platforms.
This transformation positioned Nedbank as a leader in digital banking, with a seamless, unified platform that supports both customers and employees.