I led Nedbank’s digital transformation as Executive Creative Director, redefining their customer experience and modernising their brand.
Client:
Nedbank
Location:
South Africa
Industry:
Financial Services
Company:
Nedbank
Title:
Executive Creative Director
Year:
2016 – 2018
Responsibilities:
Design Direction, Executive Leadership, UX & UI, Digital Strategy, Team Management, Design Ops, Branding
The challenge
Nedbank’s platforms were fragmented, their brand was outdated, and their customer experience needed to catch up to expectation.
My role
I led the end-to-end transformation across platform strategy, digital experience, and brand modernisation.
What we made
We unified all platforms into a single system and launched a new app, backed by a reusable design system and a refreshed visual identity.
The impact
Nedbank shifted from legacy banking to digital-first leadership, with a coherent ecosystem trusted by customers and aligned internally.
