I led the design function at MOHARA for three years, transforming the team, scaling design operations, and driving innovation across all projects.
Client:
MOHARA
Location:
United Kingdom
Industry:
Digital Product
Company:
MOHARA
Title:
Chief Design Officer
Year:
2021 – 2024
Responsibilities:
Global design system, manage design team globally, branding, social media, design ops, design direction, leadership
The challenge
MOHARA needed a structured design function that could scale across ventures without sacrificing quality or speed.
My role
I introduced design operations, built a global design system (MO_DS), developed onboarding, ran training, and led every project from direction to delivery.
What we made
The system connected wireframes, UI, and documentation in one toolkit. I also rebranded the studio, rebuilt its social presence, and designed internal workflows for scale.
The impact
Design became a strategic partner in the business. We shipped faster, worked smarter, and elevated the role of design across the company.