MOHARA

The challenge was building a scalable, efficient design function that could manage multiple projects, maintain quality, and ensure consistency.

My approach was to introduce a structured design system, streamline operations, develop design processes, and create a culture of collaboration.

I created MO_DS, a design system with wireframing and UI kits. This system standardised components and accelerated project delivery by aligning design and engineering teams.

I introduced design workshops as part of our function to enhance collaboration and communication with clients and internal teams. I also participated in these workshops to support the design process.

I developed a comprehensive design training program that empowered team members, fostering skill growth and ensuring everyone was aligned with our design vision..

As Chief Design Officer, I provided design direction on all projects, overseeing work from concept to delivery and ensuring the highest level of user-centred design.

I established efficient design operations, creating structured workflows and a thorough onboarding process that allowed new team members to integrate quickly and effectively.

I spearheaded MOHARA’s rebranding for its five-year anniversary, creating a new visual identity that reflected our growth and innovation and applying it across all internal and external assets.

I led the company’s social media strategy, crafting a cohesive visual language and executing a content calendar that showcased our work, team culture, and successes.

Through my leadership, I ensured user-centric design was at the heart of all our projects, helping us deliver innovative solutions that met client needs and drove business growth.