I led Nedbank’s digital transformation as Executive Creative Director, redefining their customer experience and modernising their brand.
Client:
Nedbank
Location:
South Africa
Industry:
Financial Services
Company:
Nedbank
Title:
Executive Creative Director
Year:
2016 – 2018
Responsibilities:
Design Direction, Executive Leadership, UX & UI, Digital Strategy, Team Management, Design Ops, Branding
Nedbank is a top South African financial institution, aiming to enhance its digital presence and become more customer-centric.
The challenge was consolidating various platforms, launching a new app, and refreshing the brand to align with its new market position.
We consolidated all platforms into one centralised website, providing users with seamless access to all banking services.
I unified all Nedbank’s platforms into one cohesive digital ecosystem, streamlining user experiences and making banking more accessible.
The new mobile app provided a user-friendly interface, integrating multiple banking services to help customers manage their finances more efficiently.
The brand was refreshed with a new visual identity, applied consistently across all platforms, reinforcing Nedbank’s innovative and customer-centric approach.
We created a digital ecosystem for both external customers and internal teams, improving operational efficiency and aligning processes.
We developed a design system with reusable components, creating consistency across all digital products and boosting team efficiency.
My leadership involved working across every department, ensuring that all digital products were aligned with the bank’s new brand and customer-first approach.
Through our work, we significantly enhanced the customer experience, improving satisfaction, engagement, and ease of use across all digital platforms.
This transformation positioned Nedbank as a leader in digital banking, with a seamless, unified platform that supports both customers and employees.