I don’t drink the product, but I absolutely love this minimal Coca-Cola advertising campaign. This minimal campaign by Publicis Italy, shows just how iconic the brand really is. Only a logo and a title are needed to make the invisible visible.
Along with the Durex font One Night Sans which I shared in a post yesterday, the condom brand has released a sexy new logo that has gone flat, yet stays true to the original design.
I love the clean new brand designed by Havas London, and appreciate its bid to position itself as an activist championing the “positive reality” of sex.
Condom brand Durex just released a new typeface called One Night Sans, it’s part of a new visual identity created by Havas London.
The typeface, designed by British type foundry Colophon, is a thin sans serif that primarily uses an assertive all-cap set in a bright cobalt blue.
There are nine different type classes and weights within the family, ranging from condensed to extended and thin to black. It gets fun when variable set weights give sentences a physical shape and emphasize keywords in text-heavy visuals.
One Night Sans just has that je ne sais quoi that makes you look twice.