Condom brand Durex just released a new typeface called One Night Sans, it’s part of a new visual identity created by Havas London.
The typeface, designed by British type foundry Colophon, is a thin sans serif that primarily uses an assertive all-cap set in a bright cobalt blue.
There are nine different type classes and weights within the family, ranging from condensed to extended and thin to black. It gets fun when variable set weights give sentences a physical shape and emphasize keywords in text-heavy visuals.
One Night Sans just has that je ne sais quoi that makes you look twice.