Air Frisco

Air Frisco

As a follow up the the Frisco Wide Awake Shake with DJ Black Coffee, we launched Air Frisco campaign. Fans were encouraged on social media to get on board and they could win an all expenses trip to London with DJ Black Coffee as his guests at his gigs.

In addition, weekly prizes were rewarded as people engaged with the brand on social media, which caused a frenzy as people shared the posts to the build-up to the announcement of the winners of the trip to London.

We pulled this together with a modest budget, working with DJ Black Coffee, Miss South Africa and a swimsuit model to produce months worth of content for social media to ensure the campaign remained relevant during the 6 month long campaign, while leaving most of the budget for the prizes and most importantly the trip to London.

Air Frisco
Air Frisco
Air Frisco
Air Frisco - Wall