Establishing a small studios creative direction from the ground up.
As Partner and Executive Creative Director I co founded a micro-agency responsible for shaping strategy, designing interfaces, and building final outputs with a level of craft that gave that big agency feel.
Overview
Title:
Partner & Executive Creative Director
Location:
South Africa
Years:
2011 – 2012
Type:
Agency
Industry:
Advertising
Setting a Clear Standard
We aimed for work that felt intentional and carefully made. Staying close to interaction, story, and motion ensured each project carried consistent attention from early exploration through to the finished experience.
Building Without Backup
With no broader structure to lean on, delivery depended entirely on capability and reliability. Clear expectations, practical scoping, and steady follow through formed the basis of strong working relationships across sectors.
Handling Projects End to End
People worked directly with the team creating their products, keeping decisions clear and communication simple. Each engagement moved from framing to execution through a process shaped to match the needs of the work.
Forming a Recognisable Practice
The studio developed a distinct presence built on clarity, care, and precision. This consistent approach shaped a reputation for delivering high craft digital work without unnecessary layers or complexity.
Bonang Matheba
Refining Online for Queen B
Elevating Bonang Mathebas digital presence with a refreshed platform that supported her expanding public profile and media activity.
Coming Soon
H2o
SA’s Largest Dance Festival
Bringing the festival online with a dynamic presence showcasing ticketing, news, and a lineup of international DJ’s.
Coming Soon
Nicci Beach
Where Joburg Nights Comes Alive
Energising Joburg nightlife through an online presence that captured weekly events, headline DJ talent, and the clubs signature atmosphere.
Coming Soon
Nielsen Mobile Insights
Data You Can Dive Into
Surfacing mobile research insights through a visually driven online presence that guided users toward deeper, downloadable detail.
Coming Soon
ZAR Fest
Promoting Timberland in Africa
Supporting the Timberland aligned festival with a digital campaign that introduced the artists, the energy, and the broader brand moment.
Coming Soon
ZAR Online
Inside the Velvet Rope
Capturing the exclusivity of ZAR nightclub with a digital presence shaped around updates, culture, and its VIP driven identity.
Coming Soon
Time to Finish
Helping People Finish What Matters
Spotlighting community submitted goals through an online platform shaped around public support, shared intent, and personal motivation.
Coming Soon
Showpony Promotions
Fight Night at Montecasino
Promoting the Montecasino boxing event with a dedicated microsite that highlighted its headline fighters and the scale of the night.
Coming Soon
Student Village
Connecting students with brands
A platform for marketing insights, engagement and opportunities connecting South Africas students to top brands.
Coming Soon
Digital Monarchy Website
A Studio That Set the Pace
Showcasing the studios work, services, and updates through a unified digital presence that reflected its pace, craft, and creative ambition.