We brought MUOV’s unique indoor cycling experience to life with an immersive 3D app that replicates real-world cycling routes.
Client:
MUOV
Location:
United Kingdom
Industry:
Fitness Technology
Company:
MOHARA
Your Title:
Chief Design Officer
Year:
2022 – 2024
Responsibilities:
Design Direction, Design Strategy
MUOV is a UK-based company offering the first stationary bike with tilting capabilities to mimic real cycling movement.
The goal was to develop an app that provided an engaging 3D ride experience while tracking essential cycling metrics in real time.
We collaborated with cycling experts and focused on building a 3D environment that featured real-world routes, including elevation and distance accuracy.
The app was designed with a minimalist interface to ensure metrics were displayed without interrupting the immersive experience.
Real-time tracking of metrics such as speed, distance, and elevation offered users detailed insights into their performance.
The iterative development process ensured continuous improvement based on user feedback, keeping the app relevant and engaging.
Our solution delivered an engaging, realistic indoor cycling experience, attracting serious cyclists and fitness enthusiasts alike.