Bringing digital expression into established campaign ideas.
As Creative Director I helped teams translate strong brand platforms into screen based expressions that complemented traditional strengths and created purposeful interactions across digital environments.
Overview
Title:
Creative Director
Location:
South Africa
Years:
2009 – 2011
Type:
Agency
Industry:
Advertising
Creating Digital Interpretations
I worked with teams to evolve central ideas into content and interactions suited to online behaviour. This required intentional adaptation, shaping pieces that felt native to screens rather than reformatted versions of work created for other channels.
Integrating Into Workflow
Teams were structured around film and print. I joined early to identify digital opportunities that aligned with their habits, helping ideas expand without disrupting established processes or adding unnecessary complexity to production.
Crafting Screen Based Work
We focused on interaction, pacing, and clarity so digital pieces felt meaningful and well built. This attention helped ensure each execution held purpose, supporting the broader idea rather than appearing as an obligatory online extension.
A selection of projects
I worked on at Ogilvy
KFC
Finger Lickin Clicking
Building KFCs first official online presence by integrating campaigns, social engagement, and community led experiences beyond traditional advertising.
Coming Soon
BP Ultimate Ride
Build the Ultimate Ride
Transforming participation into a chance to win a custom VW Scirocco through online challenges, gamified car customisation, and supporting digital activations.
Coming Soon
Miller
Its Miller Time
Launching Millers first official online presence by introducing the brand to South Africa through campaign led digital experiences.
Coming Soon
Ogilvy Interactive
Rebranding Oglivy Interactive
Showcasing Ogilvy Interactives work through an early responsive platform reflecting a clean, minimal design system and refreshed brand identity.
Coming Soon
SAA
Serving You the World
Supporting a flagship travel campaign with improved online experiences, sponsor integration, and digital initiatives encouraging global exploration.
Coming Soon
South African Tourism
Discover South Africa
Creating region specific tourism platforms, including the UK experience, reintroducing South Africa through culturally relevant content and refreshed brand identity.
Coming Soon
Lucozade
Do More Online
Extending Lucozades rebrand through interactive online experiences and mobile first games encouraging participation and everyday engagement.
Coming Soon
KFC Snacks
The Box That Rocks
Building nationwide anticipation with The Parlotones latest music video, Life Design, brought to you by KFC, exciting the country through its favourite snack.
Coming Soon
