Crafting high quality interactive experiences for global brands.
As an independent creative I designed and built interactive work for international clients, handling concept, design, animation, and development to create expressive digital experiences during a formative era of online creativity.
Overview
Title:
Designer & Creative Director
Location:
Remote
Years:
2001 – 2014
Type:
Independent
Industry:
Design
Pushing Early Digital Possibilities
Flash enabled combinations of motion, sound, and interaction that felt new for the medium. I used these capabilities to create immersive pieces that rewarded exploration and offered expressive alternatives to conventional web layouts.
Delivering Global Work Independently
Projects for major brands were produced through direct communication, clear structure, and committed craft. This approach allowed work to move quickly while maintaining control over detail, behaviour, and overall experience quality.
Experimenting With Interaction
Each project offered room to explore transitions, interface ideas, and narrative flow. These explorations shaped a distinct approach to digital craft, producing work defined by thoughtful detail and a willingness to push expressive boundaries.
Producing Considered Interactive Work
The output influenced how I approached experience design and narrative structure. It demonstrated what focused independent practice could achieve and set a foundation for the craft driven approach carried into later roles.
A selection of projects
I worked on at Digiguru
Art Directors Club
Judging Creative Excellence
Creating an online judging platform that simplified award entry reviews while making the evaluation of top creative work more engaging for industry juries.
Coming soon
Binary Noise
Windowless Flash Player
Defining the identity and digital presence for Binary Noise and mProjector, introducing a new way to experience Flash work outside the traditional browser.
Coming soon
Black History Month
Celebrating Black Heritage
Honouring African American history and cultural heroes through a dedicated online experience created for Time Warner Cable’s annual Black History Month initiative.
Coming soon
Bonang Matheba
The Digital Home for Queen B
Building the official online presence for Bonang Matheba, bringing fans closer to her public life while supporting major brand partnerships and media activity.
Coming soon
Digiguru
Portfolio Showcase
Presenting my work online for over a decade in a rich and engaging way that attracted more clients and earned my share of recognition.
Coming soon
Discovery Vitality
Rewarding Healthy Living
Supporting the Vitality assessment experience through an interactive platform that helped members measure wellbeing and earn rewards linked to healthier behaviour.
Coming soon
DJ Dizzy
Launching a Legend Online
Creating an expressive online experience that captured DJ Dizzy’s sound through motion, rhythm, and interaction shaped by early Flash experimentation.
Coming soon
DJ Speedy
Global Trance Talent
Designing the official platform for DJ Speedy, bringing together releases, tour activity, and news for one of South Africa’s most internationally recognised trance DJs.
Coming soon
Dulux
Colourful Inspiration Online
Interactive paint a room application with the Dulux colour system.
Coming soon
Euphonik
The Sound of the Nation
Creating an award winning digital hub for Euphonik during his peak cultural influence, showcasing music releases, live shows, and brand collaborations.
Coming soon
Gimmee Jimmy’s Cookies
Freshly Baked Online
Launching an ecommerce experience that made browsing and ordering freshly baked cookies simple and appealing for customers across the US.
Coming soon
Graphis
Documenting Visual Culture
Bringing Graphis publications online through an official showcase and ecommerce platform celebrating global excellence across advertising and visual arts.
Coming soon
Knicks Vision
Inside Knicks Culture
Creating a promotional digital platform spotlighting music collaborations, dancers, merchandise, and personalities behind the New York Knicks brand.
Coming soon
Lingerie Bowl
Putting Fantasy in Football
Delivering the official online presence for the Lingerie Bowl, capturing the entertainment driven cultural moment surrounding Super Bowl weekend.
Coming soon
Nextel
Always On Communication
Designing an interactive digital experience that demonstrated how Nextel technology supported fast practical communication for people and businesses.
Coming soon
The Parlotones
Indie Rock Goes Mainstream
Creating the official online presence for The Parlotones, supporting album releases, touring, and fan engagement during their rise to national prominence.
Coming soon
Platform Music
Cape Town’s Dance Collective
Introducing Platform Music through an engaging online experience that brought together leading DJs and defined a shared electronic music identity.
Coming soon
Ricardo da Costa
Dance Musics DJ
Delivering an award winning digital experience that reflected Ricardo da Costa’s role in shaping South Africa’s mainstream house music movement.
Coming soon
Studio Red
Targeting Music Sales Online
Exploring a digital concept for Target’s Studio Red platform, presenting artists and albums through a curated music discovery experience.
Coming soon
Twincare International
Global Beauty Standards
Presenting Twincare’s portfolio of international cosmetic brands through an interactive platform designed for salons and retail partners nationwide.
Coming soon
