We revitalised Taos Ski Valley’s digital presence with a dynamic platform tailored to both winter and summer activities.
Client:
Taos Ski Valley
Location:
United States
Industry:
Travel and Tourism
Company:
MOHARA
Title:
Chief Design Officer
Year:
2023 – 2024
Responsibilities:
Design Direction
Taos Ski Valley, based in New Mexico, is renowned for world-class skiing and needed a more user-friendly digital experience.
The challenge was to design a platform that seamlessly integrates seasonal content while ensuring easy navigation and booking.
We focused on creating a clean, mobile-first design that decluttered the site and improved overall usability.
The platform featured season-switching functionality, offering users relevant information based on current activities and weather conditions.
We integrated real-time weather updates, live streaming, and a booking system, allowing users to reserve hotels and ski passes with ease.
The mobile-first approach ensured users could access essential information on any device, enhancing flexibility and user engagement.
To improve navigation, we reduced long scrolling pages and simplified content presentation, creating reusable components for consistency.
This redesign improved user engagement, boosted bookings, and created a streamlined, elegant digital experience year-round for Taos Ski Valley.