We brought MUOV’s unique indoor cycling experience to life with an immersive 3D app that replicates real-world cycling routes.
Client:
MUOV
Location:
United Kingdom
Industry:
Fitness Technology
Company:
MOHARA
Title:
Chief Design Officer
Year:
2022 – 2024
Responsibilities:
Design Direction, Design Strategy
The challenge
MUOV introduced the first tilt-enabled indoor bike, designed to recreate real cycling movement. To support it, they needed a companion app that blended immersion, accuracy, and performance.
My role
As Chief Design Officer at MOHARA, I led the design of a 3D ride experience that tracked real-time metrics and mirrored actual cycling routes.
What we made
The visual environment was paired with a minimal interface, letting riders stay focused while still seeing what mattered. We worked closely with cyclists to refine the experience, balancing on-screen data with flow, and iterating based on feedback.
The impact
The result was a serious training tool built for people who ride. Not a simulation. A system that worked in motion.