Ride the Future, Indoors
Pairing the first tilt-enabled indoor bike with live performance data and immersive 3D rides.
Client:
MUOV
Location:
United Kingdom
Industry:
Fitness Technology
Company:
MOHARA
Title:
Chief Design Officer
Years:
2022 to 2024
Responsibilities:
Design Direction, Design Strategy
Role
My contribution centred on the design direction and strategy for the 3D ride experience, with particular focus on how real-time performance data and actual cycling routes were presented while the rider was in motion.
Challenge
MUOV introduced the first tilt-enabled indoor bike, designed to reproduce real cycling movement. Its companion app had to match that sense of motion while delivering the accuracy and performance serious riders expected.
Solution
We paired an immersive 3D environment with a minimal interface, keeping riders focused on the route while the information they needed remained visible. Cyclists tested the experience throughout, helping us balance on-screen data with the flow of the ride.
Impact
The result was a serious training tool built for people who ride. Not a simulation. A system that worked in motion.