Your Season, Your Adventure
Creating a digital home for Taos Ski Valley that adapts to winter and summer.
Client:
Taos Ski Valley
Location:
United States
Industry:
Travel and Tourism
Company:
MOHARA
Title:
Chief Design Officer
Years:
2023 to 2024
Responsibilities:
Design Direction
Role
I provided design direction for the redesign, focusing on structure, adaptability and clarity. The work covered seasonal content, live weather, booking and a mobile experience that could support visitors throughout the year.
Challenge
Taos Ski Valley is a year-round destination, but its website did not reflect that. Navigation was difficult, the experience changed inconsistently between seasons and booking was harder than it needed to be.
Solution
We reorganised the content into modular components and introduced seasonal content switching, live weather and clearer booking tools. The visual and interaction design remained deliberately clean, supporting the Taos brand while making the site easier to use and update.
Impact
Taos gained a flexible, responsive platform for the whole destination. Visitors could plan a winter holiday or a summer escape through the same clear and consistent experience.