Mortgage Magic at Your Fingertips
Transforming a complex mortgage application into a clear, mobile-first experience with an intuitive calculator.
Client:
Perenna
Location:
United Kingdom
Industry:
Financial Services
Company:
MOHARA
Title:
Chief Design Officer
Year:
2024
Responsibilities:
Design Strategy, Design Direction
Role
My contribution centred on the design strategy and direction for the mobile-first calculator. I worked with the team to make eligibility checks and personalised mortgage options clear, without unnecessary jargon or friction.
Challenge
Perenna set out to change how mortgages work in the UK. Its product was new, but the experience still felt like old banking. The challenge was to make complex decisions clear and manageable while meeting the regulatory requirements behind them.
Solution
Through stakeholder workshops, the team mapped the complete journey and rebuilt the interface around simplicity. Complex financial calculations remained in the backend while applicants were given a focused and accessible path through the application.
Impact
The calculator made a complicated process feel straightforward. It supported Perenna’s business needs, met regulatory requirements and gave its modern mortgage product a digital experience to match.