Building design maturity to unify the banks digital experience.
As Executive Creative Director I built and led an in house team that combined product and content design to raise quality, reduce inconsistency, and shape everyday banking experiences for millions of customers across multiple channels.
Overview
Title:
Executive Creative Director
Location:
South Africa
Years:
2016 – 2018
Type:
In-House
Industry:
Financial Services
Raising Digital Quality
I introduced clearer expectations for design and writing, giving teams guidance that supported more deliberate decisions. Digital initiatives gained stronger thinking, steadier execution, and a level of consistency that reflected the scale of the organisation.
Understanding Customer Pain Points
Different groups shipped work independently, creating uneven tone, layout, and flow. I spent time across teams to understand where customers felt these shifts most intensely, helping prioritise areas that required clearer thinking and more cohesive delivery.
Creating a Practical Design System
We translated the refreshed brand into components, interaction patterns, and writing standards that supported real delivery. This reliable foundation reduced rework, aligned teams, and allowed energy to move toward solving meaningful customer problems.
Improving Everyday Journeys
Customers encountered clearer flows and fewer unexpected shifts when completing tasks. Internally, teams made faster and more confident decisions, helped by shared tools that supported thoughtful product work and stronger organisational alignment.
Nedbank App
Extensive UX work shaped a refreshed mobile experience with stronger foundations, clearer flows, and more accessible functionality for everyday banking.
Nedbank Website
Hundreds of fragmented sites were consolidated into a unified platform with shared patterns, integrated sign in, and clearer journeys that supported higher completion rates.
Nedbank Design System
A consistent system aligned teams, reduced debate, and improved cohesion across products while supporting the updated visual identity.
Nedbank Vision
A cross platform design vision reduced fragmentation, improved personalisation, and created more coherent digital experiences across retail banking.